In a world where corporations and governments often abuse their power, Phi Finney McDonald strives to restore balance. Their success is measured by the unjust rules they challenge and the results they achieve for their clients. Inspired by their ‘show-not-boast’ attitude, we created a brand that exudes a quiet confidence and determination.

Victoria’s High Country is a place of great depth, breadth, richness and intensity. Soaring vistas, stunning forests, charming towns, endless active pursuits and world-class food and wine. It’s a region of true abundance that calls you back time and again.

Judo is Australia’s only bank purpose-built for SMEs. In the wake of the banking Royal Commission, with SMEs facing a $90b funding shortfall, we created Judo’s first broad-reaching awareness campaign.’Got Plans’ was a cheeky jab at the big four banks and their tendency to say no to Australian businesses. The multi-channel campaign successfully grew Judo’s customer base and garnered national media attention.

The Grid is an initiative to re-energise the City of Melbourne’s economy, a platform for cross-pollinating ideas and cultivating innovation. We created a compelling brand platform and identity inspired by the ground-breaking town planning framework on which the city was originally developed.

A modern investment and advisory business, Sayers believes that now is the time to do better things; to nurture and invest in the potential of people and technology. We worked hand-in-hand with the founders to develop ‘New Quo’ a progressive, values-led brand narrative designed to support a business whose vision is to disrupt the status quo and propel the economy and society forward.

We have worked with Judo Bank – Australia’s only challenger SME business bank – since our very first day. With their 2021 ASX listing approaching, we worked side-by-side with their leadership team to evolve the brand into a modern and compelling reflection of Judo’s people, purpose and vision. We conducted a full brand audit and consolidation, developed a bold positioning and platform, and rallied a stakeholder group around the new direction.

Mitta Valley is an undiscovered gem located in Victoria’s High Country. As part of a broader destination brand project for Tourism North East – see here – our task for Mitta Valley was to create a regional sub-brand that expressed the unexpected natural beauty and wealth of experiences on offer in a place that is off the beaten track, in the best way possible.

Tucked away in Victoria’s High Country is Towong Shire, a largely unknown but abundantly attractive corner of the state. Our brief was to develop a flexible master-brand proposition that turned the region’s biggest challenge – being relatively unknown – into a compelling drawcard about discovery; translating this into distinct but complementary destination brands for the shire’s three regions.

The Inclusion Foundation champions the inclusion and empowerment of people with Down syndrome. To support and guide the organisation into the next stage of its development our task was threefold: develop a compelling and flexible platform that could unite its programs and fundraising into a cohesive brand; establish a clear architecture system; and create a vibrant, youthful identity.

Internet 2.0 is an emerging Australian B2B and B2C cyber security company. With the name already in place, we built a distinctive brand to challenge the monotony of the category, taking cues from tactical military iconography and expressing the founders’ vision for a more democratic internet – relentlessly safeguarded for all.