Brand Agency – Melbourne
No egos, no silos, no agendas

Judo Bank

Brand Re-Positioning

In preparation for Judo Bank’s 2021 ASX listing, we created a bold, insight driven brand positioning with the breadth and flex to underpin its challenger ambitions.

We have worked with Judo Bank – Australia’s only challenger SME business bank – since our very first day. With their 2021 ASX listing approaching, we worked side-by-side with their leadership team to evolve the brand into a modern and compelling reflection of Judo’s people, purpose and vision. We conducted a full brand audit and consolidation, developed a bold positioning and platform, and rallied a stakeholder group around the new direction.

  • Brand Strategy
  • Brand Positioning
  • Brand Identity
  • Brand Messaging
  • Brand Collateral