Brand Agency – Melbourne
No egos, no silos, no agendas

Judo Bank

2022 Brand Campaign

Positioning Judo as the only challenger bank to boldly back dynamic Australian businesses.

Judo is Australia’s only bank purpose-built for SMEs. In their 2022 ‘Common Traits’ campaign we brought to life the ethos of a brave, risk-taking SME business owner, and the bank that’s bold enough to back them. At the heart of the campaign were six traits – Defiant, Courageous, Tenacious, Daring, Inquisitive and Decisive – characterising the boundary-pushing mindset shared by Judo and their core customer.

  • Brand Strategy
  • Campaign Planning
  • Campaign Platform
  • Campaign Creative
  • Campaign Production