Kidsafe
Brand Campaign
‘Nothing is Everything’ is a behavioural change campaign that flipped the expected narrative to focus on the benefits of precaution, rather than tragic consequences.
Kidsafe is Australia’s childhood accident prevention foundation. For many, the issue of child injury and mortality is too confronting to engage with. We created a campaign that avoided the established norms of focusing on scare tactics or tragic consequences, and instead highlighted the positives of prevention. Because when nothing happens there’s everything to celebrate.
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