Creative Company – Melbourne
No them and us. Ever.


Brand Campaign

Tackling the issue of child safety by focusing on the positive to drive meaningful behaviour change.

Kidsafe is Australia’s childhood accident prevention foundation. In their 2021 ‘Nothing is Everything’ campaign we flipped the narrative to focus on safe practices over scare tactics – a strategy designed to cut through the bad news cycle and shine a light on the upside of prevention over the consequences of accidents.

  • Brand Strategy
  • Campaign Planning
  • Campaign Platform
  • Campaign Creative
  • Campaign Production