Brand Agency – Melbourne
No egos, no silos, no agendas

Tourism North East

Towong Shire Master-Brand Platform

Developing three distinct, but complementary destination marketing brands for an undiscovered pocket of North East Victoria.

Tucked away in Victoria’s High Country is Towong Shire, a largely unknown but abundantly attractive corner of the state. Our brief was to develop a flexible master-brand proposition that turned the region’s biggest challenge – being relatively unknown – into a compelling drawcard about discovery; translating this into distinct but complementary destination brands for the shire’s three regions.

  • Stakeholder Workshops
  • Master-Brand Strategy
  • Brand Architecture
  • Brand Identity
  • Brand Tone + Voice
  • Brand Messaging