Australian Business Growth Fund
Brand Creation
Building a compelling brand from the ground up and creating a new category in the process.
ABGF is an Australian-first government and major bank-backed entity that provides an alternative to bank loans and private equity. We created a smart, emotive and flexible brand platform, and developed an identity informed by the sense of empowerment, collaboration and limitless possibility the ABGF presents to passionate, ambitious Australian small-medium businesses.
- Phi Finney McDonald: Brand Refresh
- Victoria’s High Country: 2023 Visitation Campaign
- Judo Bank: 2020 Awareness Campaign
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- Castlerock: Ehko Brand Creation
- Elenium: Brand Architecture
- Judo Bank: 2022 Campaign
- ISLA: Brand Identity
- ABGF: Brand Creation
- FTL: AUS 2022 Tour Identity