Creative Company – Melbourne
No them and us. Ever.

Australian Business Growth Fund

Brand Creation

Building a compelling brand from the ground up and creating a new category in the process. 

ABGF is an Australian-first government and major bank-backed entity that provides an alternative to bank loans and private equity. We created a smart, emotive and flexible brand platform, and developed an identity informed by the sense of empowerment, collaboration and limitless possibility the ABGF presents to passionate, ambitious Australian small-medium businesses.

  • Brand Strategy
  • Brand Positioning
  • Brand Identity
  • Brand Tone + Voice
  • Brand Collateral
  • Website Design + UX