Australian Business Growth Fund
Brand Creation
Building a compelling brand from the ground up and creating a new category in the process.
ABGF is an Australian-first government and major bank-backed entity that provides an alternative to bank loans and private equity. We created a smart, emotive and flexible brand platform, and developed an identity informed by the sense of empowerment, collaboration and limitless possibility the ABGF presents to passionate, ambitious Australian small-medium businesses.
