Judo Bank
2020 Awareness Campaign
Positioning Judo Bank as the go-to for Australian SMEs at a time when the big banks weren’t bold enough to back them.
Judo is Australia’s only bank purpose-built for SMEs. In the wake of the banking Royal Commission, with SMEs facing a $90b funding shortfall, we created Judo’s first broad-reaching awareness campaign.’Got Plans’ was a cheeky jab at the big four banks and their tendency to say no to Australian businesses. The multi-channel campaign successfully grew Judo’s customer base and garnered national media attention.
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