Brand Agency – Melbourne
No egos, no silos, no agendas

Judo Bank

2020 Awareness Campaign

Positioning Judo Bank as the go-to for Australian SMEs at a time when the big banks weren’t bold enough to back them.

Judo is Australia’s only bank purpose-built for SMEs. In the wake of the banking Royal Commission, with SMEs facing a $90b funding shortfall, we created Judo’s first broad-reaching awareness campaign.’Got Plans’ was a cheeky jab at the big four banks and their tendency to say no to Australian businesses. The multi-channel campaign successfully grew Judo’s customer base and garnered national media attention.

  • Brand Strategy
  • Campaign Platform
  • Campaign Production
  • Campaign Planning
  • Campaign Creative