Brand Agency – Melbourne
No egos, no silos, no agendas

The Grid

Brand Identity

Creating a powerful brand to help re-establish Melbourne as a global centre for innovation.

The Grid is an initiative to re-energise the City of Melbourne’s economy, a platform for cross-pollinating ideas and cultivating innovation. We created a compelling brand platform and identity inspired by the ground-breaking town planning framework on which the city was originally developed.

  • Brand Platform
  • Brand Identity
  • Brand Messaging
  • Brand Comms