The Grid
Brand Identity
Creating a powerful brand to help re-establish Melbourne as a global centre for innovation.
The Grid is an initiative to re-energise the City of Melbourne’s economy, a platform for cross-pollinating ideas and cultivating innovation. We created a compelling brand platform and identity inspired by the ground-breaking town planning framework on which the city was originally developed.
- Phi Finney McDonald: Brand Refresh
- Victoria’s High Country: 2023 Visitation Campaign
- Judo Bank: 2020 Awareness Campaign
- The Grid: Brand Identity
- Sayers Group: Brand Creation
- Judo Bank: Brand Re-positioning
- Tourism North East: Mitta Valley Destination Brand Identity
- Tourism North East: Towong Shire Master-Brand Platform
- Inclusion Foundation: Brand Identity
- Internet 2.0: Brand Development
- E2: Brand Development
- Kidsafe: Brand Campaign
- Filtar: Brand Identity
- Castlerock: Ehko Brand Creation
- Elenium: Brand Architecture
- Judo Bank: 2022 Campaign
- ISLA: Brand Identity
- ABGF: Brand Creation
- FTL: AUS 2022 Tour Identity