Brand Agency – Melbourne
No egos, no silos, no agendas

Tourism North East

Mitta Valley Destination Brand Identity

Creating a distinct and inviting destination brand for one of Victoria’s least known regions.

Mitta Valley is an undiscovered gem located in Victoria’s High Country. As part of a broader destination brand project for Tourism North East – see here – our task for Mitta Valley was to create a regional sub-brand that expressed the unexpected natural beauty and wealth of experiences on offer in a place that is off the beaten track, in the best way possible.

  • Stakeholder Workshops
  • Brand Strategy
  • Brand Identity
  • Brand Tone + Voice
  • Brand Messaging
  • Brand Collateral