Tourism North East
Mitta Valley Destination Brand Identity
Creating a distinct and inviting destination brand for one of Victoria’s least known regions.
Mitta Valley is an undiscovered gem located in Victoria’s High Country. As part of a broader destination brand project for Tourism North East – see here – our task for Mitta Valley was to create a regional sub-brand that expressed the unexpected natural beauty and wealth of experiences on offer in a place that is off the beaten track, in the best way possible.
- Phi Finney McDonald: Brand Refresh
- Victoria’s High Country: 2023 Visitation Campaign
- Judo Bank: 2020 Awareness Campaign
- The Grid: Brand Identity
- Sayers Group: Brand Creation
- Judo Bank: Brand Re-positioning
- Tourism North East: Mitta Valley Destination Brand Identity
- Tourism North East: Towong Shire Master-Brand Platform
- Inclusion Foundation: Brand Identity
- Internet 2.0: Brand Development
- E2: Brand Development
- Kidsafe: Brand Campaign
- Filtar: Brand Identity
- Castlerock: Ehko Brand Creation
- Elenium: Brand Architecture
- Judo Bank: 2022 Campaign
- ISLA: Brand Identity
- ABGF: Brand Creation
- FTL: AUS 2022 Tour Identity